Hey Anthony:

Thanks for the kind words. I certainly appreciate it.

Testing is a pretty intense topic in itself. The main thing, though, is being able to measure all of your experiments. Go about it in the same way a scientist would conduct an experiment. Get familiar with Google’s “content experiments”. Google “A/B testing” and “multi-variate testing” and learn all you can. From there, start learning about conversion rate optimization.

Keep experimenting with your site to see what works best. Looks like you’re off to a good start.

Hope this helps 🙂

I found your site whilst searching for posts on the topic of ‘building credibility’ – an area I’ve been reflecting on for a while now.

I’ve checked out a few of your other posts and I like your style. I agree with what you say – focus on adding value to your readers. I also strongly agree that ‘business is human’ and that it’s relationships that really matter.

I came across your point of ‘testing’ your website in the above post. How do you personally go about this? Do you simply show it to friends and ask for feedback?

I’ve recently set up my own personal site – It’s still a work-in-progress but I’d appreciate any feedback you may have.

All the best with your endeavours in business and beyond,

Anthony